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August 9, 2012

London 2012 typeface

The London 2012 Olympic Games has been brilliant but something has been bugging me  – the typeface, or more specifically one character.

The London 2012 logo and branding has come in for a lot of criticism but it’s grown on me, I’ve become familiar with it and it has become an integral part of the 2012 Olympic Games. A special typeface was created for London 2012 and used for all communications and key messages, with the aim of conveying energy and dynamism. All good stuff but to my eye something is wrong – the ‘o’ (both lower and uppercase) stands out and looks at odds against the rest of the angular typeface.

As a designer I like to tinker – it’s in my nature. I am always looking to improve on design, to make things better, to produce the best design possible.

Here is the original typeface – recognisable and intrinsically linked to the London 2012 Olympic Games.

Here is an example of the original typeface in action:

Here is my preference using my modified ‘o’:

In my opinion this modified ‘o’ fits better. It sits comfortably with the other characters – it look like it belongs.