I’m Shaun Cuff, a Graphic Designer based on the Isle of Wight.
I have a passion for crafting impactful logos, visual identities, and branding, with over 25 years of commercial experience in the design industry.
Born and bred on the Isle of Wight, I left the Island in 1993 to study Foundation Art & Design at Bournemouth & Poole College before gaining a BA (Hons) in Graphic Design from the University of Derby.
In 1997, I co-founded London-based design agency Pomegranate, working with clients ranging from sole traders to PLCs, including Westminster Abbey, the FA Premier League, ITV, Amoy and River Island. I ran the agency for more than eight years before joining Nemisys as Associate Director in 2006.
During my time at Nemisys, I worked across sport, government, charities, education and the commercial sector, with clients including England Golf, Badminton England, ParalympicsGB, Blenheim Palace Horse Trials, The Children’s Trust and the Macular Disease Society.
This breadth of experience has given me a level of commercial awareness and strategic understanding that goes well beyond simply making things look good.
Today, I work primarily with businesses and organisations on the Isle of Wight, while also collaborating with clients and design agencies across the mainland and beyond. My work typically combines logo design, visual identity and branding with broader design support across print and digital.
According to my clients, I'm often clever, sometimes funny, habitually creative, definitely a pleasure (never a chore), occasionally brilliant and generally unflappable — no matter how tight the deadline.
Let’s talk
Whether you're starting fresh, refining what you have, or somewhere in between — I'd love to hear about it.
What people say...
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
A few brands I've worked with...
