Price's Garage
// Brand Identity // Logo Design // Print Design
Price’s Garage is an established independent garage, providing vehicle servicing and MOTs alongside a dedicated accident repair centre.
With a history stretching back to 1967, the challenge was to create a new identity that acknowledged the heritage and character of the business while giving it a more distinctive and contemporary presence.
I developed a new identity for Price’s Garage, combining a hand-drawn script with a simple badge-style marque inspired by classic automotive branding. From this, I created a flexible family of identities for the two main areas of the business — Service & MOT Centre and Accident Repair Centre — using individual colourways to give each its own character while remaining unmistakably part of the same brand.
The result is an identity system that feels established without looking dated, giving Price’s Garage a consistent and recognisable brand across its different services and communications.
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Whether you're starting fresh, refining what you have, or somewhere in between — I'd love to hear about it.
What people say...
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
“Working with Shaun has been a pleasure from start to finish. His design work is exceptional and his advice invaluable. His professionalism, coupled with his approachability made working together easy. I was able to share my opinions and feel comfortable asking for changes at every step. Shaun's experience and knowledge took our design beyond expectation. I look forward to working with him in the future.”
Sophie Wade-Smith
“I can’t rate Shaun highly enough for all of his recommendations and guidance throughout our rebranding process. He took such care and dedication to formulate a strategy that was consistent with our values and it comes across just as we wanted. There was no way I would’ve come up with all those ideas by myself. Thank you Shaun!”
Samantha Savage
“Shaun has recently completed a re-branding for my construction company. This included a new logo, flyer/business card design and vehicle graphic design. Very happy with the final result, Shaun gave me lots of options to choose from and talked me through each stage of the process. Highly recommended.”
Michael Willoughby
“Shaun was fantastic right from the initial enquiry, he fully understood where our company wanted to sit within the market and how we wanted to be perceived. With that information Shaun created us a fantastic logo and designs for various marketing material. I would highly recommend Shaun to anyone looking for a graphic designer, he is great to work with.”
Tom Durman
“Working with Shaun has been such a brilliant and enjoyable experience and so formative to my business. From our first meeting I knew that I had found the perfect person for the job. Shaun really listened to all my ideas and helped me channel them in a fun and interesting way. It was fundamental to me to get my branding right in a way that articulated everything I wanted to say. Shaun's knowledge and creative brain has come up with some brilliant ideas and he is an excellent sounding board. Shaun is not only excellent at his job he is also an extremely sound human so I doubly trust his judgement. I look forward to continuing to working with him in the future and wouldn't hesitate to recommend him.”
Lisa Henry
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